Whenever a Firm user adds a Service Contact to either their Firm Service Contacts list or to their case's Service Contacts list, the name of their Firm will be listed as the Firm Name for that Service Contact.
This is one of many reasons why we recommend that filers only add either themselves or other users from their firm to their Service Contacts lists. If a filer added another individual as a Service Contact to their case - like a member of the opposing counsel - and wishes to change the Firm Name, they will have to delete the Service Contact entry they created, then contact either the individual they wish to add to the Service Contacts list to have them add themselves to the Service Contacts list.